Jana Hernandez
Jana Hernandez
General inquiries jana.hernandez.araujo@gmail.comLinkedIn

Human-centered design,
at the speed of AI.

  1. 01 A one-click WordPress.com checkout

    WordPress.com Checkout

    Redesigning the WordPress.com checkout so every purchase feels simpler and clearer. Forms on one side, your order on the other, and the total cost shown upfront.

    Product
  2. 02 Dyson V8 Absolute product page

    Dyson: an online store in over 10 countries

    A new way to find and buy Dyson products online, in more than 10 countries. In the UK, twice as many mobile visitors bought.

    Commerce
  3. 03 O2 Priority app on a phone and a laptop

    O2 Priority: a rewards app for 2.3 million people

    Grew O2 Priority to 2.3 million active users, ahead of schedule. Research and data showed us what to build first.

    Loyalty
Show more work
  1. 04 Letgo app screens on a red background

    Letgo: a second-hand marketplace app

    Two years on Letgo's second-hand app, working with product and data teams. I also helped build its design system.

    Marketplace
    L
  2. 05 SNKRS app showing a Got 'Em screen next to sneakers

    Nike SNKRS: an early vision for sneaker launches

    An early vision for SNKRS, where Nike launches limited sneakers. News, shopping and community in one place.

    App
  3. 06 NikeiD Air Max mirror installation

    NikeiD Air Max: a shoe designed from your outfit

    Installations in Dubai, Moscow and Athens that designed an Air Max for each passerby, based on their outfit. NIKEiD sales grew 83%.

    Retail installation
  4. 07 Nike Sochi web app screens

    Nike Sochi: Team USA at the 2014 Winter Olympics

    Team USA's Nike gear for the 2014 Winter Olympics, with an inside look at the athletes' lives.

    Web app

Process:
same steps,
new tools

The process has been consistent for the last 20 years. What evolved are the tools around it: AI is now part of my everyday work, so I can go further and faster.

  1. 1

    Research and challenge

    I dig through data, research and past decisions in minutes, not days. That leaves more time for the questions that matter.

  2. 2

    Explore more ideas

    I explore more directions in less time. Then I bring the best ones to the team to shape them together.

  3. 3

    Prototype for real

    I build working prototypes, so we can try real interactions early and fail fast.

  4. 4

    Ship, test, improve

    Within my own skills, I open pull requests with AI support. Then I test with users and keep improving.

Experience:
from agencies
to product teams

I started as an art director in advertising, moved into UX at R⁠/⁠GA, and now design products at Automattic. Along the way, I've worked with WordPress.com, Nike, Dyson, Google and Samsung.

I am always
happy to talk