Jana Hernandez
Jana Hernandez
General inquiries jana.hernandez.araujo@gmail.comLinkedIn

Human-centered design,
at the speed of AI.

  1. 01 A one-click WordPress.com checkout

    WordPress.com A simpler checkout

    Forms on one side, the order on the other and the total cost upfront. Five of six changes shipped, and the page got calmer and clearer.

    Product
  2. 02 Letgo app screens on a red background

    Letgo A second-hand marketplace

    Two years on the app with the product and data teams, where I also helped build its design system.

    Marketplace
    L
  3. 03 O2 Priority app on a phone and a laptop

    O2 Priority Rewards for 2.3 million people

    I helped grow the app to 2.3 million active users ahead of schedule, using research and data to decide what to build first.

    Loyalty
Show more work
  1. 04 Dyson V8 Absolute product page

    Dyson A store in over 10 countries

    I designed how people find and buy Dyson products online, and in the UK twice as many mobile visitors bought.

    Commerce
  2. 05 NikeiD Air Max mirror installation

    NikeiD Air Max A shoe made from your outfit

    Installations in Dubai, Moscow and Athens that designed an Air Max for each passerby, and NIKEiD sales grew 83%.

    Retail installation
  3. 06 SNKRS app showing a Got 'Em screen next to sneakers

    Nike SNKRS A vision for sneaker launches

    An early concept for the app where Nike launches limited sneakers, with news, shopping and community in one place.

    App
  4. 07 Nike Sochi web app screens

    Nike Sochi Team USA at the 2014 Olympics

    An inside look at the athletes' lives and the Nike gear they wore in Sochi.

    Web app

Process:
same steps,
new tools

The process has been consistent for the last 20 years. What evolved are the tools around it: AI is now part of my everyday work, so I can go further and faster.

  1. 1

    Research and challenge

    I dig through data, research and past decisions in minutes, not days. That leaves more time for the questions that matter.

  2. 2

    Explore more ideas

    I explore more directions in less time. Then I bring the best ones to the team to shape them together.

  3. 3

    Prototype for real

    I build working prototypes, so we can try real interactions early and fail fast.

  4. 4

    Ship, test, improve

    Within my own skills, I open pull requests with AI support. Then I test with users and keep improving.

Experience:
from agencies
to product teams

I started as an art director in advertising, moved into UX at R⁠/⁠GA, and now design products at Automattic. Along the way, I've worked with WordPress.com, Nike, Dyson, Google and Samsung.

I am always
happy to talk