Jana Hernandez
Jana Hernandez
General inquiries jana.hernandez.araujo@gmail.comLinkedIn

Human-centered design,
at the speed of AI.

Dyson V8 Absolute product page
Commerce

A new way to find and buy Dyson products online, in more than 10 countries. In the UK, twice as many mobile visitors bought.Dyson's online store in 10+ countries. Twice as many UK mobile visitors bought.

 Letgo app screens on a red background
MarketplaceL

Two years on Letgo's second-hand app, working with product and data teams. I also helped build its design system.Letgo's second-hand app and its design system.

 SNKRS app showing a Got 'Em screen next to sneakers
App

An early vision for SNKRS, where Nike launches limited sneakers. News, shopping and community in one place.An early vision for SNKRS, Nike's sneaker launch app.

 O2 Priority app on a phone and a laptop
Loyalty

Grew O2 Priority to 2.3 million active users, ahead of schedule. Research and data showed us what to build first.Grew O2 Priority to 2.3 million active users.

 NikeiD Air Max mirror installation
Retail installation

Installations in Dubai, Moscow and Athens that designed an Air Max for each passerby, based on their outfit. NIKEiD sales grew 83%.Installations that designed an Air Max for each passerby.

 Nike Sochi web app screens
Web app

Team USA's Nike gear for the 2014 Winter Olympics, with an inside look at the athletes' lives.Team USA's Nike gear for the 2014 Winter Olympics.

Process:
same steps,
new tools

The process has been consistent for the last 20 years. What evolved are the tools around it: AI is now part of my everyday work, so I can go further and faster.

  1. 1

    Research and challenge

    I dig through data, research and past decisions in minutes, not days. That leaves more time for the questions that matter.

  2. 2

    Explore more ideas

    I explore more directions in less time. Then I bring the best ones to the team to shape them together.

  3. 3

    Prototype for real

    I build working prototypes, so we can try real interactions early and fail fast.

  4. 4

    Ship, test, improve

    Within my own skills, I open pull requests with AI support. Then I test with users and keep improving.

Experience:
from agencies
to product teams

I started as an art director in advertising, moved into UX at R⁠/⁠GA, and now design products at Automattic. Along the way, I've worked with WordPress.com, Nike, Dyson, Google and Samsung.

I am always
happy to talk