NikeiD Air Max

+83% NikeiD sales increase

+10.000 custom designs

+60% click through

To launch NIKEiD in Eastern Europe and the Middle East during the annual global celebration of Air Max, we had our work cut out for us: achieving cultural relevance in places as distinct as Dubai, Moscow and Athens was no easy task. And creating an experience that would scale to each of the different markets in an impactful way had its own challenges. So we used technology to go beyond being culturally relevant to being personally relevant. We created a software application that transformed readily available hardware (a Kinect, a screen, a CPU, and a printer) into installations that automatically generated bespoke NIKEiD Air Max based on what each passerby was wearing.

Role: User Experience Designer

R/GA London 2016