Ways of working

Through the years I develop a process or way of working which I consider the most effective on delivering high quality experiences. This are the main pillars of my process.

 

Ask questions, research and challenge

Don’t take it as it is. Fully understanding what is the task is the only way to deliver high quality experiences. At the same time is necessary to discover what has already been done and to challenge all the discoveries to be able to grow and push the boundaries.

Collaboration and ideation

The next step is ideation. Setting the perfect environment to do so requires all the participants to have an open mind and to fully collaborate.


Create and fail quickly

Once the first ideas are set, quick sketches and rapid prototype will allow for a fast selection of what is working and what is not.

Produce, test, improve and test again

Then is time to develop and produce the concept to be able to test it with users and identify any gaps. Improving the work done and put it back in front of users will ensure a cohesive and seamless experience.